Sunday, August 9, 2009
Breazeale, Kenon. “In Spite of Women; Esquire Magazine and the Construction of the Male Consumer.” Gender, Race, and Class in Media 2003:230-242.
I screen wrote, organized the group, helped andy edit, directed, shot the video, ect....
the like to the video is connected to the title
Sunday, July 26, 2009
Caputi, Jane. "Everyday Pornography." Gender, Race, and Class in Media: a Text Reader. Thousand Oaks: Sage Publications, 2003. 434-450.
Jhally, Sut. "Image Based Culture." Gender, Race, and Class in Media: a Text Reader. Thousand Oaks: Sage Publications, 2003. 249-257.
"Sex in Advertising." [Weblog Versa Creations Blog] 28 Aug 2007. Versa Creations Marketing and Advertising Blog. Web.26 Jul 2009. http://www.versacreations.net/advertising/89/sex-in-advertising/
Audi RS4 V8 420 HP quattro. Advertisement. http://www.brandinfection.com/2008/10/19/sex-sells-use-cases-of-sexual-imagery-in-advertising/ . 19 Oct. 2008
Condomi Vienna ultra-thin condoms. Advertisement. http://www.brandinfection.com/2008/10/19/sex-sells-use-cases-of-sexual-imagery-in-advertising/ . 19 Oct. 2008
Thursday, July 16, 2009
Hailey is portrayed as a brilliant student, valedictorian of her class, manager of the tutor center, and smart girl. Common stereotypes would lead the audience to believe she is the “good girl” and more focused on academic achievements. However, Hailey represents counter hegemony in that she is the nerd gone rock star cheerleader. The cheerleader persona is the pretty, passive, and intellectually unthreatening; yet, Hailey is the quintessential “bikini brainiac,” which is counter hegemonic.
Hailey’s intelligence and position as a cheerleader is a contradiction because the perfect 10 cheerleader lacks intelligence. In an article written by Jennifer Pozner, The Unreal World, the perfect 10 does not have intelligence and that is the popular classification of a cheerleader type, but, Hailey is the main character in a cheerleader role with brains.(p. 97) While Pozner cites references to how intelligence is not popular for a beauty representation, Hailey is counter hegemonic to this because of her status, beauty, and brilliance.
Still, Hailey is not completely counter hegemonic. Her role as a wife and cheerleader coincide with the social construction of relationships in high school. Hailey’s husband, Nathan, is the co-captain of the state champion basketball team. While her love for Nathan is the overall reason, she represents hegemony in her conformity to the typical scenario of a cheerleader dating the popular jock. Her popularity stems from her marriage to the popular jock which is also hegemonic to the social norms of high school.
Hailey’s popular status is a result of her relationship with Nathan. According to Mary F. Rogers in her essay, Hetero Barbie, Hailey represents hegemony. She states, “young women find that their popularity at school hinge on their relationship with one particular boy.” (p. 94) This affirms Hailey’s hegemonic representation in her relationship with Nathan.
In the article Gendered Television, John Fiske describes the present day TV marriage as, “one of perpetual disturbance and threat.” (p.470) “Nailey’s” relationship is consistent with the typical married couple portrayed on TV and therefore hegemonic. Fiske also continues to say in his article that this portrait of a marriage is shown, “because a happy, unthreatened marriage is boring and incapable of producing good plotlines.” (p.470) Nathan and Hailey’s marriage follows this ideal constantly through episodes of infidelity, fighting, and immaturity. Their marriage is hegemonic in regards to the standard TV marriage.
While Peyton is not married to her male counterpart, their relationship is a hegemonic representation consistent with Nathan and Hailey’s. Peyton and Lucas face constant battles in staying together or getting together. Their story provides the basis for much of the plot and can be compared to the normative TV marriage. Their relationship exemplifies John Fiske’s description of the TV relationship and while a happy stable representation is there, their relationship never achieves equilibrium. Like a TV marriage, Peyton and Lucas’ relationship follow Fiske’s ideas that, “All [relationships] have within them the seeds of their own destruction.” (p.470) Peyton’s relationship is a hegemonic representation of this description as well.
Again, her relationship also conforms to the stereotype of a cheerleader dating the jock. Her status as a main character and a popular person in school is defined by her role as a cheerleader and her relationship with the co-captain of the basketball team. Peyton also represents hegemony in accordance to Mary Rogers in Hetero Barbie in that her relationship with Lucas is the cause of her popularity and femininity.
The writers of One Tree Hill make distinct strides in portraying Peyton as a counter hegemonic representation in her role as a cheerleader. The writers use the character Brooke to be the picturesque representation of cheerleader, with her unmistakable beauty, lack of threatening intelligence, and surrounded by adoring fans and friends. However, Peyton is counter hegemonic is comparison to Brooke. Peyton is a cheerleader who listens to metal and is considered a loner. She doesn’t quite fit in with everyone and is more engrossed in her music, writing, and art in comparison to Brooke who is more involved with socializing. Brooke constantly references Peyton’s differences and counter hegemony but reminds her that every game night Peyton steps out onto the floor, she is one of them; a cheerleader.
To keep up her mystique, Brooke uses sexuality to keep the attention centered around her. This is hegemonic based on the description by Sut Jhally in his writing, Image-Based Culture, “Sexuality provides a resource that can be used to get attention.” (p.253) Brooke is a hegemonic representation in her sexuality which plays a role in her classification as a slut.
Brooke also represents hegemony in her personality towards money. A feminine characteristic that defines Brooke is her obsession with clothing, make up, money, and status. Mary Rogers explains in her essay that, “femininity is a manufactured reality. It entails a lot of clothes, props, shopping bags,” (p.95) Brooke is a hegemonic representation of this because she constantly utilizes shopping and make up and clothes to define herself.
Through constant analysis of each character one can derive hegemonic and counter hegemonic representation; however, the dominant and bolded themes are evident in Hailey, Peyton, and Brooke’s actions. Each character can portray hegemony or counter hegemony which are within social constructs. Brooke is hegemonic in her personality that defines her femininity, her characteristics of the slut, and her use of sexuality to maintain focus on her. Peyton is hegemonic in her relationship with Lucas and its reflection of the stereotypical TV couple, and how her relationship defines her status. Hailey is hegemonic in her marriage to Nathan and her status as a popular cheerleader being defined by her marriage. However, Peyton is counter hegemonic in her loner cheerleader persona and Hailey is counter hegemonic and her bikini brilliance. The counter hegemonic representations show decent from the social norms that are portrayed in this prime time teenage soap opera.
Fiske, John. “Television Culture.” Gender, Race, and Class in Media. Sage Publications Inc.
Tuesday, July 7, 2009
My listening to music seemed to spark me on a search of Blogs involving Janet Jackson and I came across this one. It reminds me of the constant guard Americans feel the need to put up, just in case, you are offending someone else. While the blog seems long you can simply see a case by case study. The main example I see is Janet Jackson and her infamous WARDROBE MALFUNCTION over five years ago. However, this was more offensive then Prince and his shadow of the guitar in between his legs a year earlier. It seems to me as though both instances could be classified as "accidents", Janet Jackson received more negative press. Is it sexist that a man can get away with a guitar in between his legs and a woman can't have a wardrobe malfunction?
Cheers, Jeers, Loves, and Hates
I Object to Everything!!!
One of my last encounters with shopping involved food shopping for an up and coming camping trip with my boyfriend, his family, and myself. I realized as I went sifting through the isles that majority of the population you see making their way through the supermarket is females. While there is the occasional male or the husband, son, brother, or boyfriend being dragged along, most women are the ones who do the food shopping for a household.
The Lady Finger
A Less Than Manicured Look at Gender and Society
Of Feminists and Food
So TV. I chose to look at Blogs on the Secret Life of the American teenager because I thought with all the sex on that show and crazy unrealistic, at times, events, there has to be someone out there with an opinion on its craziness. While I personally watched the show as recently as this morning on my DVR, I think its crazy. Its kind of like taking a story from FML and making it into a tv show only the story isn't completely true. How many people do you know where on the eve of losing their virginity there father dies in a plane crash at the exact moment and they had an arguement about it that morning.
Sex Gender Body
Sex Kills on ABC Family
Feminist TV Characters.
Feminists on TV
As a flight officer in the Civil Air Patrol, I spend a lot of my time reading regulations and lots of other literature on CAP. So it is not surprising that one of the most recent things I read was a reg on something I was looking up for a presentation. I thought since the Civil Air Patrol is a military affiliated organization, it would be interesting to see the blogs in response to females and CAP/ the military. While the blog I found sparks some frustration, it is completely relevant.
Civil Air Patrol